Thank you for ordering your trees from Northern Family Farms this year! We are sending along a free “It’s Christmas. Keep it Real” banner along with your order this year. This ad campaign is brought to you by the Christmas Tree Promotion Board (CTPB), the industry’s check-off committee. Much like the promotion boards that have produced campaign slogans for other commodities in ag like “Got Milk?” and “Beef, It’s What’s for Dinner”, the CTPB is launching their campaign on November 15th, 2016.
For more information regarding the checkoff program please visit their website:
Platforms of the campaign will include social media, public relations articles, real world events and a website (itschristmaskeepitreal.com). This site will feature an Advent calendar concept that will reveal something new every day. According to the CTPB website the campaign has two main objectives:
- Build long-term value for real Christmas trees by communicating that the real tree is at the center of an authentic Christmas.
- Provide tools for all growers and industry partners to help grow their businesses and expand the campaign message
Logos, banners and artwork are available at the CTPB website. Check back frequently for awesome tools to help you put these checkoff dollars to work! Please let me know if you have any questions, I’d be happy to help you out!
Merry Christmas from our Northern Family to yours!
Ashley & Derek Ahl
Partners, Northern Family Farms
#itschristmaskeepitreal #northernfamilyfarms #realtrees #christmasspirit